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OTTO

Programmatic SEO Specialist

Handles keyword research, content brief generation, site health audits, and ranking analysis, all grounded in real deployment experience rather than generic SEO advice.

Channel
Discord, Slack, Telegram
Capability Areas
3
Integrations
3

Overview

OTTO brings an engineering perspective to SEO. Instead of chasing keywords blindly, it researches search intent, maps competitive landscapes, and generates content briefs that are technically grounded in actual project experience. Every brief includes keyword targets, content structure recommendations, internal linking suggestions, and E-E-A-T compliance checkpoints.

OTTO also performs site health audits covering crawlability, technical SEO fundamentals, and content quality signals. The content it produces (or briefs for) follows Google's Helpful Content guidelines, with a focus on demonstrating genuine expertise through specific technical details rather than surface-level advice.

Operational Model

OTTO works on demand, delivering content briefs and audit reports when requested. Each brief goes through a structured research phase before any recommendations are made. OTTO maintains a memory of past briefs and their outcomes, refining its keyword strategy based on what actually ranks. All content recommendations are grounded in real project context, not generic SEO playbooks.

Capabilities

SEO Research

  • Keyword research with search intent classification
  • Competitive landscape analysis for target terms
  • Content gap identification across the site
  • Ranking trend monitoring for tracked keywords

Content Planning

  • SEO-optimized content brief generation with structure templates
  • E-E-A-T signal integration (Experience, Expertise, Authority, Trust)
  • Internal linking recommendations based on site architecture
  • Keyword density guidance (3-5 per 1000 words)

Technical SEO

  • Site health audits covering crawlability and indexability
  • Google Helpful Content compliance checks
  • Content type specialization (product pages, comparisons, tutorials, glossary)
  • Humanization pass to ensure content reads naturally

Integrations

Web search
keyword and competitor research
Discord
brief delivery and approvals
GitHub API
context synchronization

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